Led by Johanna van den Berg, we operate at the intersection of lifestyle and legacy. We manage a premier private collection of assets while providing bespoke management strategies for global clients who demand excellence and anonymity.
Explore The Collection Private InquiryAt Johanna's Lifestyle, we operate on a simple yet profound premise: the world's most exceptional assets require a management style that is equally exceptional.
When Johanna van den Berg founded this firm, she did so with a vision to curate a collection that defines a standard of living. My role as CEO is to provide the structural integrity, the strategic foresight, and the executive discipline required to turn that vision into a sustainable, growing legacy for our clients and our firm.
We occupy a unique position in the market. We are not a traditional brokerage, nor are we a standard family office. We are a boutique powerhouse with a dual mandate: Direct Ownership & Curation, and Institutional-Grade Management.
In an era of over-exposure, we believe the greatest value lies in discretion. Alongside our Legal Counsel, Federico Moglia Claps, we have built a culture of confidentiality and compliance.
Warm regards,
Michiel van Dommelen
Chief Executive Officer, Johanna's Lifestyle
The Intersection of Legacy and Lifestyle
At Johanna's Lifestyle, we believe that high-value assets are more than just line items on a balance sheet—they are the tangible expressions of a life well-lived and a legacy secured. Based on a foundation of absolute discretion and professional rigor, our firm operates as a dual-purpose powerhouse: a purveyor of an elite private collection and a trusted partner in global asset management.
As the guiding vision behind the brand, Johanna curates the Private Collection with an eye for the exceptional. Her philosophy centers on the "Art of Living," ensuring that every asset offered meets a standard of rarity and aesthetic significance.
Michiel oversees the strategic trajectory of the firm. With a focus on stability and growth, he ensures that the business operates with the efficiency of a top-tier institution, bridging the gap between luxury acquisition and long-term portfolio sustainability.
In an era of increasing global complexity, Federico provides the essential framework of security and compliance. Leading our dedicated legal team, he ensures every transaction is executed with meticulous attention to international law.
BY INVITATION ONLY
The Johanna's Lifestyle Private Collection is a rotating assembly of high-value assets, ranging from blue-chip art and rare timepieces to off-market real estate and unique equity stakes. These are not merely commodities; they are curated selections held by the firm.
Every asset undergoes a rigorous three-tier vetting process:
Institutional Trust & Cross-Border Security
At Johanna's Lifestyle, we recognize that the acquisition and management of high-value assets require more than just an aesthetic eye; they require an ironclad legal framework. Our dedicated legal department ensures that every movement of capital and every transfer of title is executed with absolute precision.
"In the world of private collections and bespoke management, the greatest luxury we can provide our clients is peace of mind. My role is to ensure that while the lifestyle is curated by Johanna, the legacy is protected by the law."
— Federico Moglia Claps, Legal Counsel
Exhaustive background verifications on every asset to ensure clear title.
Efficient legal structures for asset holding and multi-generational transfer.
Robust NDAs and secure communication channels to protect client identity.
Direct Engagement with the Executive Office
Due to the bespoke nature of our services, every inquiry is personally reviewed by our executive team.
Procedural Note: To protect the integrity of our private collection and ensure compliance with international AML regulations, all prospective clients are subject to standard KYC review. Data shared via this portal is encrypted and handled exclusively by the executive office.